Identity | UX UI Design | Product
Gratitutab is a minimalistic, yet powerful, beautiful to-do list chrome extension. It aims to instil gratitude in busy and high-stressed people. Instead of saying “I have to do”, they can now say “I get to” do certain tasks everyday.
01 | user research
To-Do Lists
For busy, high-stressed users
Extrude an overwhelming burden from uncompleted tasks
Tasks feel meaningless
Extrude an overwhelming burden from uncompleted tasks
Tasks feel meaningless
Solution
Practice gratitude positive emotions
Aesthetic design = positive emotional response
Tasks feel meaningful
Aesthetic design = positive emotional response
Tasks feel meaningful
02 | visual identity
Product Expression
Aesthetic
Minimalistic
Stress-free
Minimalistic
Stress-free
Typeface
Doppleganger
Accent Typeface
HK Grotesk
Primary Typeface
Color
Optimism
#FFDE88
#FFDE88
Black
#00000
#00000
Beige
#FFFCF5
#FFFCF5
03 | demo