Bitchcoin

Services
UI UX
Visual Design
Branding
Overview
Predating the launch of Ethereum by five months, in February 2015 conceptual artist Sarah Meyohas released the first tokenization of art on the blockchain: Bitchcoin.

Six years later, the artist migrated Bitchcoin from its native chain to Ethereum, releasing reserved Bitchcoins backed by art from her seminal Cloud of Petals exhibition at Red Bull Arts New York. For this release, the artist chose to back each Bitchcoin with a unique pressed rose petal.
Role
Lead designer for the web3 project
Team
Sophie Cheung  Lead Designer
Sarah Meyohas  Founder
Gabe Wise  Project Manager
Timeline
April 2022 - present

Deliverables

Website and mobile UI UX design. Designed on Figma, executed website on Webflow.
Marketing Design
In addition to investment deck. Available upon request.
Results
Since the rebrand, Reframe has seen an 800% growth, 1000% growth on Instagram.
From 3000 users to 50,000 users in 9 months. From no ranking, to ranked #9 on Australia’s top health & fitness apps and over 6000 positive reviews from users.