Setsquare is an up-and-coming peer-to-peer rental platform that aspires to streamline the rental businesses in the media and event industry, connecting users with prop houses and related services.

01 | user research
Current Rental Methods
Offline   
Communication through e-mail or phone   
Outdated catalogues/websites   
Average 3-day account set up per rental house   
Must have long-term, expensive insurance   
Inefficient rentals     buy-and-return     unsustainable   



Solution
Online, consolidated database
Simple messaging, automated e-mails
Rental marketplace, advanced search
1 account across all rental houses
Instant, short term insurance
Simple, user-friendly interface for :
    - Prop houses to keep track of rentals
    - Users to collaborate + keep track of rentals




Target Users
Independent Artists
Content Creators
Students
Independent Prop Houses
Interior Designers / Production Designers
Antique / Thrift Stores
Mission
Setsquare’s mission is to keep small, creative businesses alive. They believe in authenticity over mass-produced items. They aspire to reduce waste in the media and event production industry.
02 | system
03 | visual identity
Values
Creative
Bold
Artsy
Friendly
Organized
Authenticity
Community
Typeface
Sofia Pro
Accent Typeface, Logo
HK Grotesk
Primary Typeface
Color
Gold in the Box
#F8AE00
Black
#00000
White
#FFFFFF
Cream
#FFFBF5
Gold Cream
#FEEDDA
Shiny Gold
#FFE27B
Logo
S²    S2
Setsquare in numeric format
Initial sketches

Setsquare aspires to connect.

The goal is to be the most user-friendly, largest full stack rental platform in the world for media and event production.

Search
Home screen of Setsquare
Upon searching for an item, users are directed to a map, and listings of all items.
The filter appears as a pop-up, which users can swipe back to previous screen easily.
Users can gain more information of an item from looking more in-depth of each listing.
Message Requests
Users can send quick messages to vendors (prophouses) whilst browsing items.
Users and vendors can both create message templates
Users can customize message templates
Users can then select a template as they click on the message template icon.
Cart & Rentals
Users can proceed to Cart to finish the rental process.
The checkout process consists of: selecting delivery options, insurance options and payment options.

Successful rentals will show up in the Rentals tab.
Here, users can view their upcoming rentals: information, pick-up and drop-off times, as well as share this information with their team.

Favorites, Inbox & Listings
Users can add items to Set Lists, in order to plan for future events / shoots.
Inbox provides a glimpse of rentals.
Users can also message vendors to customize or inquire information about items.
Vendors can update listings.
04 | demo

Setsquare App Design

Services
Brand identity
UI / UX
User research
Overview
Setsquare is an up-and-coming peer-to-peer rental platform that aspires to streamline the rental businesses in the media and event industry, connecting users with prop houses and related services.
Role
UI / UX designer, brand identity, conducted user research and worked with engineering team
Team
Sophie Cheung  UI / UX Designer
Robert Zhang Full-Stack Engineer
Timeline
Jan 2021 - Apr 2021
Overview
Setsquare’s mission is to keep small, creative businesses alive. They believe in authenticity over mass-produced items. They aspire to reduce waste in the media and event production industry.

Deliverables

Existing Problem
Through user research, we identified several problems within the existing rental industries (typically used in the event and video production industries).

Users: producers, event management companies, production house, set designers
Target Users
Independent Artists
Content Creators
Students
Independent Prop Houses
Interior Designers / Production Designers
Antique / Thrift Stores

Visual Identity

Brand Values
Creative, bold, artsy, friendly, organized, authenticity, community
Typeface
Sofia Pro
Accent Typeface, Logo
HK Grotesk
Primary Typeface
Color
Gold in the Box
F8AE00
Black
00000
White
FFFFFF
Cream
FFFBF5
Gold Cream
FEEDDA
Shiny Gold
FFE27B
Logo
S²    S2
Setsquare in numeric format
Initial sketches

Setsquare aspires to connect.

The goal is to be the most user-friendly, largest full stack rental platform in the world for media and event production.

Search
Home screen of Setsquare
Upon searching for an item, users are directed to a map, and listings of all items.
The filter appears as a pop-up, which users can swipe back to previous screen easily.
Users can gain more information of an item from looking more in-depth of each listing.
Message Requests
Users can send quick messages to vendors (prophouses) whilst browsing items.
Users and vendors can both create message templates
Users can customize message templates
Users can then select a template as they click on the message template icon.
Cart & Rentals
Users can proceed to Cart to finish the rental process.
The checkout process consists of: selecting delivery options, insurance options and payment options.

Successful rentals will show up in the Rentals tab.
Here, users can view their upcoming rentals: information, pick-up and drop-off times, as well as share this information with their team.

Favorites, Inbox & Listings
Users can add items to Set Lists, in order to plan for future events / shoots.
Inbox provides a glimpse of rentals.
Users can also message vendors to customize or inquire information about items.
Vendors can update listings.